Well, that all changed in the spring of 2011, when “Twice” was born. A brainchild of two former Google employees, at Twice you can buy and sell your lightly used clothes in an easy and fun way. Shipping your used clothes to them is free. Just let Twice know what items you’re selling, they calculate shipping and offer a prepaid label. They also estimate the price they will pay for your clothes. Very clever. Shopping is equally easy. Every item is presented with three different views and measurements are provided to facilitate fit. They offer dresses, tops, jeans, pants and skirts which can be sorted by size, color, brand, etc.
Twice is like shopping in a good second hand store with clothes from Gap, Anthropologie, Topshop, J. Crew etc. I wouldn’t buy any of these brands first hand, because a) I hate going to the mall and b) I’d rather buy second hand. Curiously I have much less of a problem with Topshop and the likes, when someone else has bought it before me and already worn it. When an item is already produced and purchased, I want to extend its life span as much as possible, by wearing it, up-cycling it and/or mending it.
And finally, are not many of the ethically produced clothes now produced in China, India, Bangladesh and other countries with cheap labor and lax laws for environmental protection? Do we really know where our clothes are coming from?
Am I supporting the production of cheap clothes by buying these very brands second-hand?